DancePulse: AI Dance Game Privacy Policy

 # Privacy Policy

**DancePulse: AI Dance Game**

**Effective Date:** April 7, 2026

**Last Updated:** April 7, 2026

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## 1. Introduction and Acceptance

This Privacy Policy ("Policy") governs the collection, use, storage, and disclosure of information by **DancePulse** ("Application," "App," "we," "us," or "our"), a mobile application developed and operated as an independent software product distributed through the Apple App Store.

By downloading, installing, accessing, or using the Application, you ("User," "you," or "your") acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree to the terms of this Policy, you must immediately cease use of the Application and uninstall it from your device.

This Policy is incorporated by reference into our Terms of Use and constitutes a legally binding agreement between you and the developer of DancePulse.

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## 2. Information We Collect

### 2.1 Camera and Body Movement Data

The Application requires access to your device's camera to detect and analyze your body movements in real time using Apple's Vision framework. **This data is processed exclusively on your device (on-device processing) and is never transmitted to our servers, stored locally beyond the active session, or shared with any third party.** No images, video recordings, or biometric data derived from camera input are retained after the session ends.

You may revoke camera access at any time through your device's Settings → Privacy & Security → Camera.

### 2.2 Analytics Data (PostHog)

We use **PostHog** to collect anonymized, aggregated usage analytics to improve the Application. Data collected may include:

- App open and session events

- Onboarding completion events

- Dance session start events

- Device type, operating system version, and app version

- A randomly generated anonymous user identifier (not linked to any personally identifiable information)

- General geographic region (country level only, derived from IP address; IP address is not stored)

PostHog processes data in accordance with GDPR. Data is stored on EU servers (`eu.i.posthog.com`). PostHog's privacy policy is available at [https://posthog.com/privacy](https://posthog.com/privacy).

### 2.3 Advertising Attribution Data (TikTok Business SDK)

We have integrated the **TikTok Business SDK** for advertising measurement and campaign attribution. On iOS 14.0 and later, we request your permission through Apple's App Tracking Transparency (ATT) framework before collecting or sharing your Identifier for Advertisers (IDFA).

- **If you grant permission:** Your IDFA may be used by TikTok for advertising attribution and optimization.

- **If you deny permission:** No IDFA is collected. TikTok's SKAdNetwork provides privacy-preserving, aggregate-level attribution without identifying you personally.

TikTok's data practices are governed by TikTok's Privacy Policy, available at [https://www.tiktok.com/legal/privacy-policy](https://www.tiktok.com/legal/privacy-policy).

### 2.4 Subscription and Purchase Data (RevenueCat)

Subscription management is handled by **RevenueCat**. When you initiate a purchase or restore a purchase, RevenueCat may collect:

- A randomly generated anonymous app user ID

- Purchase receipt data (provided by Apple)

- Entitlement and subscription status

- Device locale and platform information

RevenueCat does **not** receive your name, email address, payment card information, or Apple ID. All financial transactions are processed exclusively by Apple through the App Store. RevenueCat's privacy policy is available at [https://www.revenuecat.com/privacy](https://www.revenuecat.com/privacy).

### 2.5 Device and Technical Data

The Application may automatically collect the following non-personally identifiable technical information:

- Device model and iOS version

- App version and build number

- Crash logs and diagnostic data (if enabled in iOS Settings → Privacy → Analytics & Improvements)

- System performance data necessary for the Application to function

### 2.6 Data We Do Not Collect

We expressly do not collect:

- Your name, email address, phone number, or physical address

- Your Apple ID or any other account credentials

- Your precise geolocation

- Your contacts, calendar, or photos

- Health or fitness data stored in Apple Health

- Any audio recordings

- Any biometric identifiers (Face ID, Touch ID data)

- Financial or payment information

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## 3. App Tracking Transparency (ATT)

Pursuant to Apple's App Tracking Transparency framework (ATT), introduced in iOS 14.5, the Application will present a system dialog requesting permission to track your activity across other companies' apps and websites. This permission is requested solely for advertising attribution purposes through the TikTok Business SDK.

Your choice does not affect the functionality of the Application. You may change your tracking preference at any time through Settings → Privacy & Security → Tracking.

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## 4. How We Use Your Information

Information collected is used solely for the following purposes:

1. **Application functionality:** Processing camera input in real time to detect body pose and score dance performance.

2. **Analytics and improvement:** Understanding how users interact with the Application to improve features, fix issues, and enhance user experience.

3. **Subscription management:** Verifying active subscriptions, processing purchases, and restoring previous purchases.

4. **Advertising measurement:** Measuring the effectiveness of advertising campaigns and attributing app installs to the correct advertising source.

5. **Legal compliance:** Complying with applicable laws, regulations, and legal processes.

We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes.

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## 5. Intellectual Property and Music Content

### 5.1 Application Content

All dance choreography, reference motion data, visual content, user interface elements, software code, graphics, and other content included in the Application are the exclusive intellectual property of the Application developer and are protected by applicable copyright, trademark, and other intellectual property laws.

### 5.2 Music and Audio Content

**All music, audio tracks, sound effects, and musical compositions used within the Application are either:**

(a) **Royalty-free:** Licensed under royalty-free licensing terms that permit commercial use within mobile applications without per-stream or per-use royalty obligations;

(b) **Cleared for synchronization:** Licensed with all necessary synchronization rights, master recording rights, and mechanical rights obtained prior to inclusion in the Application;

(c) **Original compositions:** Created specifically for the Application and owned outright by the developer; or

(d) **Public domain:** Works for which copyright has expired or been dedicated to the public domain.

**We expressly represent and warrant that no unlicensed copyrighted music, audio, or sound recordings have been incorporated into the Application.** Any third-party music content is used pursuant to valid licenses obtained from the respective rights holders or authorized licensing platforms.

### 5.3 User-Generated Content

The Application does not enable users to upload, share, or publish any content. The Application does not record, store, or distribute any dance performance captured through the camera. No user-generated content is transmitted from your device to any server.

### 5.4 Third-Party Trademarks

All third-party trademarks, service marks, trade names, and logos referenced in the Application are the property of their respective owners. Reference to any products, services, processes, or other information by trade name, trademark, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation by us.

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## 6. Subscriptions

### 6.1 Subscription Terms

DancePulse Pro is offered as an auto-renewing subscription through Apple's In-App Purchase system. Subscriptions are available on a weekly, monthly, or annual basis. Payment is charged to your Apple ID account upon confirmation of purchase.

### 6.2 Auto-Renewal

Subscriptions automatically renew at the end of each billing period unless cancelled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours prior to the end of the current period.

### 6.3 Cancellation

You may cancel your subscription at any time through your Apple ID account settings (Settings → [Your Name] → Subscriptions). Cancellation takes effect at the end of the current billing period. No refunds are provided for partial billing periods.

### 6.4 Free Trial

Where a free trial is offered, any unused portion of the free trial period is forfeited upon purchase of a subscription.

### 6.5 Price Changes

We reserve the right to modify subscription prices. Price changes will be communicated to you in advance through the App Store. Your continued use of the Application following a price change constitutes acceptance of the new price.

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## 7. Data Retention

- **Camera and body movement data:** Never retained; discarded immediately after each frame is processed.

- **Analytics data (PostHog):** Retained for up to 24 months in anonymized form.

- **Purchase and entitlement data (RevenueCat):** Retained for the duration required to maintain subscription status and comply with Apple's requirements.

- **TikTok attribution data:** Governed by TikTok's data retention policies.

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## 8. Data Security

We implement appropriate technical and organizational measures to protect any data processed by the Application, including:

- All data transmitted to third-party services (PostHog, RevenueCat, TikTok) uses TLS/SSL encryption in transit.

- No sensitive personal data is stored on-device beyond the active session.

- Third-party SDKs are regularly updated to maintain security standards.

No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

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## 9. Children's Privacy

The Application is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information through the Application, please contact us immediately at the address provided in Section 14. We will promptly delete such information from our systems.

If you are located in the European Economic Area (EEA), the age threshold is 16 years, or the digital age of consent applicable in your country of residence.

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## 10. Your Rights (GDPR — European Users)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and equivalent legislation:

- **Right of access:** You may request a copy of any personal data we hold about you.

- **Right to rectification:** You may request correction of inaccurate personal data.

- **Right to erasure ("right to be forgotten"):** You may request deletion of your personal data.

- **Right to restriction of processing:** You may request that we limit how we use your data.

- **Right to data portability:** You may request your personal data in a structured, machine-readable format.

- **Right to object:** You may object to processing based on legitimate interests or for direct marketing.

- **Right to withdraw consent:** Where processing is based on consent (e.g., ATT), you may withdraw consent at any time.

To exercise these rights, contact us at the address provided in Section 14. We will respond within 30 days.

The legal bases for our processing are: (i) your consent (ATT, analytics); (ii) performance of the subscription contract; (iii) legitimate interests in improving the Application.

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## 11. Your Rights (CCPA — California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

- **Right to know:** The right to request disclosure of what personal information we collect, use, disclose, and sell.

- **Right to delete:** The right to request deletion of personal information we have collected.

- **Right to opt-out of sale:** We do not sell personal information. You therefore need not opt out.

- **Right to non-discrimination:** We will not discriminate against you for exercising your CCPA rights.

To submit a request, contact us at the address provided in Section 14. We will respond within 45 days.

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## 12. Third-Party Services Summary

| Service | Purpose | Privacy Policy |

|---|---|---|

| PostHog | Usage analytics | posthog.com/privacy |

| TikTok Business SDK | Advertising attribution | tiktok.com/legal/privacy-policy |

| RevenueCat | Subscription management | revenuecat.com/privacy |

| Apple App Store | Payment processing | apple.com/legal/privacy |

We are not responsible for the privacy practices of these third-party services. We encourage you to review their privacy policies.

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## 13. Changes to This Policy

We reserve the right to update or modify this Policy at any time. Material changes will be notified through a notice within the Application or through an App Store update description. The "Last Updated" date at the top of this Policy reflects the most recent revision.

Your continued use of the Application following the posting of changes constitutes your acceptance of the revised Policy. If you do not agree to the updated Policy, you must cease using the Application.

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## 14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

**DancePulse Support**

Email: **[berkehanozturk98@gmail.com]**

We will endeavor to respond to all legitimate inquiries within 30 days.

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## 15. Governing Law

This Policy is governed by and construed in accordance with applicable law. Any disputes arising under or in connection with this Policy shall be subject to the exclusive jurisdiction of the competent courts.

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*This Privacy Policy was last updated on April 7, 2026.*